My dream shop has arrived, right here in London town.
It's called Alex
Eagle and is the creation of former stylist Alex, who has
spent the last 18 months trotting the globe, buying furniture,
collating the best of the best products, working on collaborations
with designers. And as of this week, in the thick of Chelsea on
Walton Street, the doors to her shop are flung open.
The top line idea was creating something 'unseasonal'. "I was
fed up of feeling panicked about what dress to buy next," explains
Alex. "And I'd started to envy men and the way they shop, buying
classic pieces for life, a Charvet shirt, a smoking
jacket…Meanwhile I'd started buying and selling furniture from my
flat," says Alex, "so the idea was to make this an extension of my
flat, a curated home where everything's for sale; the venetian hand
blown glasses, the berber rugs, the chandelier, the sweaters,
pyjamas, even the Benchmark cabinets."
The shop is spread over three floors, and the chic interior
designed by both Alex and her aunt Gianni Alen-Buckley. To create
the perfect unseasonal wardrobe Eagle has collaborated with the
originals; New & Lingwood for women's smoking jackets and
slippers, Swaine Adeney Brigg for luggage, Le Kilt for timeless
skirts. "These are pieces you wear forever, the cohesive building
blocks for your wardrobe," explains Eagle.
Beauty is delivered via Cosmetics 27, linen
from Olatz, candles by Jehanne de
Biolley, childrenswear from Elfie and the perfect
white trainers by Common Projects. And
February, sees the arrival of Alex's own designs. "I've designed
the luxury uniform," she explains, "The perfect silk shirt, the
perfect blazer. You could pack it all in a suitcase and have
everything you need for a long weekend." The Eagle has landed.
Alex Eagle, 91 Walton Street, London SW3