Although the human nose can detect over a trillion different
odours, you'd rather not go through them all to find the dream
But in a world increasingly filled with new scents from fresh
perfumers, it can take time landing on the right smell. Step
of London, who aim to curate the best of the best in fragrance,
bath and body products.
Created by former banker Mark Arnell, Brummells launched seven
years ago as an online business, but recently opened a small but
perfectly formed shop in the oak tree filled Ham Yard village in
Soho. Surrounding the golden pineapple centrepiece is a tight edit
of old favourites including Czech & Speake, Geo. F. Trumper and
Penhaligon's, alongside new finds… There's Eight & Bob, the
scent created by Albert Fouquet in 1937 for JFK after a chance
meeting on the French Riviera. A brand called Ex Idolo who make
just one scent crafted around a 33 year old Oud. Or Agonist, a
Swedish perfume house where scents include the exciting, spicy The
Infidels, are delivered in Swedish hand-blown flacons.
Owner Arnell looks upon his shop's unisex wares as 'finds'
rather than products. This is a great spot in which to sniff,
squirt and dab your way to discovering your own favourite find.
Brummells of London, 7 Denman Place, London W1D 7DT
Brummells of London offers all Vanity Fair A-List
subscribers the chance to win a consultation at Brummells of London
for 2 people including £150 worth of products each. Don't miss
out on future offers, sign up
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