Off to Fournier Street, one of my favourite nooks of London for
a snoop around the new-(ish) Percy & Reed Salon.
Although I'm scarily loyal to Josh Wood and his gang of hair
wizards at the Atelier, in the name of research I was prepared to
be 'consulted' by Adam Reed, (Paul Percival is the other half of
the team). I was also dead curious having bought some Percy &
Reed shampoo (at Space NK) and found it to be rather great.
A dash from west to east London and I arrived at the salon; a
former banana and tomato warehouse with exposed brick still marked
from the stacked fruit crates. The raw and rusty steel girders and
original tongue and groove remains, with hints of red and yellow
dotted throughout the decoration to remind of the building's
Thankfully (as I might have biffed him one) Adam Reed only had
nice things to say about my hair colour (thank you Josh) and cut
(thank you George).
But I was intrigued to learn that at Percy & Reed all the
stylists are also colourists. Everyone does both. "I grew up in
Somerset," explains Adam, "and as an apprentice you just learnt
both skills." The joy of this, of course, is time. Everything all
at once means saving precious time.
Another speciality here is the focus on getting the shade of
hair colour right according to the season, and more importantly the
city you're in. Often a cool London blonde can look rather bleugh
in LA and likewise a California beach girl blonde can look yellow
and brassy in London. So at Percy & Reed, there's a
sophisticated colour station set up to create all lighting
eventualities along with an iPad that helps pinpoint the perfect
tone for each individual.
Despite loathing having my hair blow-dried, Adam seemed to do
something quite good with his set of magic brushes. Not surprising
really as both Sophie Dahl and Diane Kruger entrust him with their
barnets. I've booked to go back…
Percy & Reed, 1 Fournier Street, London, E1 6QE
Percy and Reed offered all Vanity Fair A-List members
the chance to win a cut and colour consultation with Adam Reed, and
two cut and colour sessions with Adam Reed all at Percy and Reed,
Fournier Street (total worth £710). Don't miss out on future
offers, sign up to the