When it comes to flowers, is there anything more pleasing than
armfuls of the same bloom?
This was the starting point for FLOWERBX - the new online
service, delivering single variety cut flowers, fresh from Holland,
that launched this week to a fanfare of fashion's chicest,
instagramming massive bunches of hydrangea, narcissi or ranunculus
simply wrapped in brown paper and chocolate grosgrain ribbon.
The FLOWERBX gang
(headed up by Adam Wilkie, former PR Director at Tom Ford),
realized that the chicest of fashion folk would always bring a
swathe of just one type of flower to a dinner party. Never would a
slick guest arrive with the old-fashioned-hotel-lobby style bouquet
stuffed with messy filler and wrapped in naff cellophane. Wilkie
(and his two unnamed partners), also observed their fashionable
friends heading to London's flower markets to buy their blooms (so
much cheaper than shops or florists). But they realized that not
everyone has the time to visit Covent Garden before work. And yet
there was no Abel & Cole or Ocado equivalent for great quality
The result is ravishing. FLOWERBX has sourced some of the
biggest and best suppliers in Holland to deliver market price
blooms straight to your door. There's a small £4.50 delivery fee
but once you've seen the state of the (ahem) visually fragrant
FLOWERBX delivery guy… you'll know it's worth every penny.