It could be Bradley, or it could be Boris. The fact is,
right now biking in Britain is huge. Which raises the tape
for a slew of slick bike brands, the latest being Bamford Cycle
Created by George Bamford, the man who brought military-grade
PVD coated and personalised watches to the wrist, and who's now
doing the same for the rear. Bamford Cycle Department, which
launches next week, will create one-off, high performance,
customized bikes for the serious and seriously stylish rider.
Geeks will delight in the carbon composite tubing, each tube
created around the individual owner ensuring a spot-on fit,
decorated to spec, with customized (and comfy - phew) saddles.
"I moved from the city to the countryside, bought my first bike
and loved the sense of freedom and the feeling of being one with
nature," says George. "The goal with BCD is to marry up what
we do at the Bamford Watch Department with my passion for cycling,
by creating unique and personalised high-performances bikes."
Bradley, Boris and now… Bamford.
Bamford Cycle Department bikes from £8,500