It's the chocaholics best weekend of the year. But for
those who are sniffy about their cacao, it's about visiting new
Soho chocolate shop SAID.
This 91 year old family-owned company has its mothership store
in Rome but has recently opened their first space in London town.
For hot chocolate lovers, this is it. Choose milk, dark or
hazelnut from the bubbling, churning vats behind the counter which
is then delivered in an espresso cup. It's so thick your spoon can
almost stand upright in it.
Alongside the hot choccie, there are jars filled with truffles,
old-school milk bottles brimming with chocolate pearls and why not
go all-out with a chocolate pizza, munched at the café tables
beneath a wall plastered with metal chocolate moulds. In this
instance it's true… Italians do it better.
SAID, 41 Broadwick Street, London W1F 9QL