With a new shop in Chelsea, men's swimwear label Love Brand, has
sealed its spot on gentlemen's pre-holiday shopping lists.
According to my male tester, the shorts are soft as a bunny's
tummy, speedy drying, with handy velcro back pockets and curious
details including little silver tusks at the end of the drawstrings
and an adorable logo of two elephants touching trunks.
The story behind the elephant logo, is that Love Brand's founder
and creative director Oliver Tomalin is passionate about elephant
conservation and donates 5% of all Love Brand sales to various
elephant charities, including Elephant Family, The David Sheldrick
Wildlife Trust and Tusk Trust.
As well as block colours the shorts come in peppy designs
including 'Fish Frenzy' or 'Dizzy Dragonfly' and in boys as well as
big, hulking mens sizes. And the upcycled drift wood decorated shop
is a great backdrop for the rainbow of coloured shorts and
For men who'd rather not wear the same style trunks as a certain
ex-Prime Minister, Love Brand is the answer.
5 Park Walk, London SW10
Tel: 020 7373 8338
Love Brand offered all Vanity Fair A-List members the
chance to win a pair of father and a pair of son shorts and
matching polo-shirts (total worth £300). Don't miss out on future
offers, sign up to