• What to wear

    It's fairly hard to create a fashion stir these days. Gaga does, Madonna used to. But a hundred years ago, all King Edward VII had to do was show up to the races at Glorious Goodwood wearing a linen suit and a Panama hat.

    A stir was caused, ripples of disapproval throughout the racecourse, because the monarch had flagrantly broken the rules. The dress code was morning suit.

    And that's just how the new trend began. Since then chaps have been showing up to the five day race meeting wearing the Panama hat as accessory of choice. But this year a change is afoot… step forward the Panama cap.

    Woven in the same traditional, light panama straw by fair trade milliners Pachacuti and trimmed with ribbon in the West Sussex racecourse's red and yellow colours, the cap with its jaunty peak is the naughty little brother to the comparatively grown-up hat. It's perfect for shading folk studying the race card. But it would look equally chic worn with a bikini for lazy days on the Amalfi coast, with no brim at the back so no worries of crumpling as you lean against a sunbed to read your book. It's caps on and hats off.

    Glorious Goodwood is on until Saturday 3rd August
    ticketing.goodwood.com/horse-racing.html
    Panama caps can be ordered from Pachacuti www.panamas.co.uk from £87.

    Great British Racing offered all Vanity Fair A-List members the chance to win one of ten Pachacuti Panama Caps. Don't miss out on future offers, sign up to the A-List.

  • What to buy

    Last week, Charles Finch, the inimitable style guru and owner of Chucs Dive and Mountainshop, gathered brave and loyal friends including Laura Bailey and Saffron Aldridge for his annual swimathon at the Serpentine Lido.

    Hearty folk including Film Producer Barnaby Thompson, stripped down to their Chucs shorts to compete in the swim races, whilst young'uns watched puppet shows, had their faces painted and jiggled about to the reggae band.

    But the star of the show is really the Chucs gear; the T-shirts are peachy soft, the men's trunks come in pretty new prints for summer, the ladies underwired 50s style bikinis are some of the most flattering around and there are long sleeved protective UV T-shirts for kids.

    Chapeau to you, Chucs! (Talking of which - there's a great cashmere beanie for chilly post-Serpentine swims.)

    www.chucs.com

  • What to buy

    With a new shop in Chelsea, men's swimwear label Love Brand, has sealed its spot on gentlemen's pre-holiday shopping lists.

    According to my male tester, the shorts are soft as a bunny's tummy, speedy drying, with handy velcro back pockets and curious details including little silver tusks at the end of the drawstrings and an adorable logo of two elephants touching trunks.

    The story behind the elephant logo, is that Love Brand's founder and creative director Oliver Tomalin is passionate about elephant conservation and donates 5% of all Love Brand sales to various elephant charities, including Elephant Family, The David Sheldrick Wildlife Trust and Tusk Trust.

    As well as block colours the shorts come in peppy designs including 'Fish Frenzy' or 'Dizzy Dragonfly' and in boys as well as big, hulking mens sizes. And the upcycled drift wood decorated shop is a great backdrop for the rainbow of coloured shorts and t-shirts.

    For men who'd rather not wear the same style trunks as a certain ex-Prime Minister, Love Brand is the answer.

    www.lovebrand.com
    5 Park Walk, London SW10
    Tel: 020 7373 8338

    Love Brand offered all Vanity Fair A-List members the chance to win a pair of father and a pair of son shorts and matching polo-shirts (total worth £300). Don't miss out on future offers, sign up to the A-List.