• What to wear

    The Savile Row vicinity got a carnival shake up this week.

    Limoland, the joyous clothing and accessories label created by colourful founder Johnny Pigozzi, took over the haberdashery store of esteemed tailors Anderson and Sheppard.

    The street was filled with a steel band, Caribbean canapés and umbrella cocktails. Inside, the chic shop was barely recognizable, bursting with Pigozzi's trademark installations of animal inflatables, palm trees and E-number coloured wares… a cacophony of camo print shirts, elephant pocket squares, sail boat bikinis and tongue-firmly-in-cheek t-shirts that read 'Rich Old Man' or 'I deserve it'.

    Guests including Mark Ronson, Charlotte Dellal and Amanda Harlech showed up to celebrate Limoland's Resort Collection - apparel for sunflowers not wallflowers.

    www.shoplimoland.com

    www.anderson-sheppard.co.uk/haberdashery

  • What to buy

    How to spend less precious time slathering on sun cream - was a major discussion between Emily Cohen and Sabrina Naggar whilst on a family holiday.

    With six children between them, the hours and effort taken to protect their children's skin as they splashed about in the pool, was a subject to bemoan.  And on their return to England they continued wondering why a brand that delivered adorable, stylish and protective kids swimwear just didn't seem to exist.

    So the mumtrepeneurs swung into action; together they sourced a specially woven fabric that delivers a UPF 50 protection and designed bikinis, swimsuits and the all-important rash-vest to create Sunuva; great looking beachwear to keep young'uns safe and cute in the sun.  And what a relief for kids too - stick on a cool rashie and you won't have grown-ups badgering you about putting on suncream every five minutes!

    The Sunuva collection is everything you really want and need at the beach; Breton stripes to pretty florals, linen shirts to tie-dye dresses.  The big question however; can a grown-up somehow squeeze into a size 13-14?  And if not then when's the big version launching, please?

    www.sunuva.com

    Sunuva offers all Vanity Fair A-List subscribers the chance to win a £500 Sunuva children's holiday wardrobe.  To enter this prize draw, enter your details at http://bit.ly/1xwqslw by 12pm on Friday 20th June.  Terms and conditions apply.

  • What to buy

    Legendary shoe and accessories brand Roger Vivier has plucked a twinkling new muse this summer. 

    Miroslava Duma, the Russian doll-like, girl-about-fashion has been photographed by Olivia Bee as if she were a character from a cartoon strip.  Mira with balloons, Mira in a crescent moon, Mira in a tropical jungle are just some of the adventures created by the duo.  The pictures are self-styled by Mira and all include the ultra-feminine bags and shoes that make up Vivier's 'Codes' including the buckled Miss Viv bag and the Virgule shoe - with its heel curved like a comma. 

    Roger Vivier brand ambassador - the eternally chic Ines de la Fressange - has opened her arms to Miroslava Duma explaining, "Her energy is as strong as Mr Vivier's eclecticism."

    www.rogervivier.com