• What to buy

    The days of having one pair of well-worn, well-tended sunglasses are long gone.  These days folk seem to having entire shady wardrobes, with frames to suit the mood or look. 

    Top of my current hotlist are round and pink by uk.lindafarrow.com, apple green at prada.com, reflective by westwardleaning.com and 50s flicks at zanzan.co.uk

    But I've also got my eyes on young, homegrown British brand Finlay & Co.  The brand began when three friends, Dave Lochhead, Dane Butler and Tom Stannard were all a little tired of seeing their friends wearing the same old shades.  They decided to make the kind of sunglasses that if placed on a table in a restaurant, people passing by would ask where they were from. 

    Inspired by North American skater dudes who were fashioning sunglasses from their old skateboards, the foursome looked to making wooden frames.  What they lacked in both fashion or design experience, they made up for with chutzpah. And in 2012, just a year after their initial idea, Finlay & Co was launched. 

    The wooden frames with polarized lenses were instantly hot, and quickly picked up by retailers the world over.  Since then there's been a recent collaboration with menswear label E Tautz, while Anna Wintour declared them 'to be very talented'. And if you're wondering what the achingly gorgeous waiter by the pool at Shoreditch House has perched on his nose… yep - Finlay & Co are the official European outdoor-space sunnies for Soho House staff and are sold at Cowshed spas.

    And for beachy, boating holidays the smart pair to wear is the Carnaby.  This style is made from Canadian maple and guess what?  Canadian maple floats. 


    www.finlayandco.com

  • What to wear

    The Savile Row vicinity got a carnival shake up this week.

    Limoland, the joyous clothing and accessories label created by colourful founder Johnny Pigozzi, took over the haberdashery store of esteemed tailors Anderson and Sheppard.

    The street was filled with a steel band, Caribbean canapés and umbrella cocktails. Inside, the chic shop was barely recognizable, bursting with Pigozzi's trademark installations of animal inflatables, palm trees and E-number coloured wares… a cacophony of camo print shirts, elephant pocket squares, sail boat bikinis and tongue-firmly-in-cheek t-shirts that read 'Rich Old Man' or 'I deserve it'.

    Guests including Mark Ronson, Charlotte Dellal and Amanda Harlech showed up to celebrate Limoland's Resort Collection - apparel for sunflowers not wallflowers.

    www.shoplimoland.com

    www.anderson-sheppard.co.uk/haberdashery

  • What to buy

    How to spend less precious time slathering on sun cream - was a major discussion between Emily Cohen and Sabrina Naggar whilst on a family holiday.

    With six children between them, the hours and effort taken to protect their children's skin as they splashed about in the pool, was a subject to bemoan.  And on their return to England they continued wondering why a brand that delivered adorable, stylish and protective kids swimwear just didn't seem to exist.

    So the mumtrepeneurs swung into action; together they sourced a specially woven fabric that delivers a UPF 50 protection and designed bikinis, swimsuits and the all-important rash-vest to create Sunuva; great looking beachwear to keep young'uns safe and cute in the sun.  And what a relief for kids too - stick on a cool rashie and you won't have grown-ups badgering you about putting on suncream every five minutes!

    The Sunuva collection is everything you really want and need at the beach; Breton stripes to pretty florals, linen shirts to tie-dye dresses.  The big question however; can a grown-up somehow squeeze into a size 13-14?  And if not then when's the big version launching, please?

    www.sunuva.com

    Sunuva offers all Vanity Fair A-List subscribers the chance to win a £500 Sunuva children's holiday wardrobe.  To enter this prize draw, enter your details at http://bit.ly/1xwqslw by 12pm on Friday 20th June.  Terms and conditions apply.