The Savile Row vicinity got a carnival shake up this week.
Limoland, the joyous clothing and accessories label created by
colourful founder Johnny Pigozzi, took over the haberdashery store
of esteemed tailors Anderson and Sheppard.
The street was filled with a steel band, Caribbean canapés and
umbrella cocktails. Inside, the chic shop was barely recognizable,
bursting with Pigozzi's trademark installations of animal
inflatables, palm trees and E-number coloured wares… a cacophony of
camo print shirts, elephant pocket squares, sail boat bikinis and
tongue-firmly-in-cheek t-shirts that read 'Rich Old Man' or 'I
Guests including Mark Ronson, Charlotte Dellal and Amanda
Harlech showed up to celebrate Limoland's Resort Collection -
apparel for sunflowers not wallflowers.