Twenty years ago, wearing vintage was quite the statement.
"Where's that dress from?" "It's vintage", would be the nonchalant
reply from the wearer, secretly thrilled the fruits of her labour
had been noticed. Because labour it was; to find 'the dress' you
had to ferret through rails at Oxfam, spend chilly mornings
scouring flea-bitten clothes in Portobello market or rifle through
an ageing relative's cupboard.
These days, if you want it, there's a sanitized, easy-peasy,
mothball-free version of vintage shopping. At Atelier-Mayer.com in
Connaught Village (ps. two doors down from the best hot chocolate
at Coco Maya), vintage is offered as less of a statement and more
as a smart alternative to buying current season.
"Cool girls mix seasonal and vintage," explains
Atelier-Mayer.com's owner Carmen Haid, who today relaunches a fresh
new e-commerce website. The clothes are edited according to trend,
decade, occasion, and there are masses of great accessories. Pieces
are collected by Haid from all over the world; whether bought at
auction (eg. a shearling coat from a recent auction of Suzy Menkes'
collection) or a whole heap of Balenciaga bought from a former muse
because she now lives in Ibiza and will only wear white!
But for those folk who shy away from vintage for fear of
stepping into the former clothes of a miserable, grumpy, evil lady,
then Atelier-Mayer.com is for you. Each piece has been Feng Shui-d
and comes with a certificate to prove it. So while you may be
carrying an old bag, you won't be carrying an old bag's energy.
47 Kendal Street, London W2 2BU
Tel: +44 207 7067200
Atelier-Mayer.com offered all Vanity Fair A-List
subscribers the chance to win a pair of 1980s Chanel Earrings (see
image, worth £550).
Atelier-Mayer.com also offered all Vanity Fair A-List
subscribers a 10% discount on all vintage purchases. Don't miss out
on future offers, sign up to