The new Jimmy Choo Townhouse on New Bond Street has spread from
just one to three whole floors, with a clever design by the David
Collins studio that delivers the elegant beats you'd hope for.
A swirling marble staircase to practice sweeping entries, a soft
ocelot-print carpet for padding around between try-ons, a VIP space
(complete with fully stocked bar) for swooning brides or
self-conscious celebs, and the lower ground floor dedicated to
Jimmy Choo's greatest hits - the 24/7 collection - and the new
made-to-order service, where key styles can be ordered in a rainbow
of colours and skins.
Needless to say my favourite nook of the store is on the first
floor, where you'll find the CHOO.08 collection. Not only is
it the best spot for people-watching (there's a massive window
overlooking Bond Street), but the line is made for people (like me)
who can't walk in heels: it's sparkly trainers, biker and combat
The whole shop glows a delicious (and most importantly -
flattering) shade of golden rose. And to celebrate this major
but seemingly effortless overhaul, Creative Director Sandra Choi
has made a limited edition 'Candy Bag' featuring a jolly British
old-school red phone box beneath the party-friendly acrylic
And if you still want more Choo, head to The Berkeley Hotel from
13th-19th October for a Jimmy Choo inspired Pret-a-Portea and have
your fill of stiletto biscuits.
Jimmy Choo, 27 New Bond Street, London W1S 2RH
Tel: 020 7493 5858
Jimmy Choo offered all Vanity Fair A-List subscribers
the chance to win a tour of the new Jimmy Choo Townhouse, a limited
edition 'Candy Bag' (worth £595) and Jimmy Choo Pret-a-Portea for
two at The Berkeley Hotel (worth £100). Don't miss out on
future offers, sign up
to the A-List.