She's got the Cleopatra 3.0 eye-makeup down. So how could anyone
in the market for a feline flick resist buying the very products
used by Alexa Chung?
The brand is Eyeko, a
company created by Max and Nina Leykind, who've been 'making eyes
since 1999'. And in the pursuit of perfecting the soul's windows,
they're going further than any other eye-makeup brand with Bespoke - the world's
first personalized mascara.
Currently exclusive to Harvey Nichols, the process
begins with a lash consultation with an Eyeko editor. Analysis of
your existing lashes takes place alongside your lash ambition -
thick and fluttery, please. Then the choice of wand (fat, thin,
figure of eight etc..) and mascara (different shades of black and
varying botanical formulas to help separate, lengthen, thicken).
Over 100 different permutations are whittled down to an Eyeko
mascara wardrobe just for you; something for day, for night, for
holidays or even for the gym.
Eyeko mascara comes in a squeezy, toothpaste-like tube, so
there's no waste and no need for frenetic pumping. It comes with a
plectrum-type lash-comb, packaged in its own monogrammed box, with
a mirror-lined lid and wax seal. With this level of detail its no
Chung's joined the Eyeko team. These guys are serious about
Eyeko offers all Vanity Fair A-List members the chance
to win one of ten consultations including a Bespoke Eyeko Mascara
at Harvey Nichols (each worth £28). Don't miss out on future
offers, sign up
to the A-List.