After nearly 20 years working in the company that her
grandmother Estée first created in 1946, Aerin Lauder has founded a
new luxury beauty and lifestyle brand.
Called simply, Aerin, the first treats to emerge are of course
You can tell immediately that the range has been conceived by a
busy working mother, who wants to look great without spending hours
faffing about her face. The Fall Style Collection is divided
into Weekday and Weekend palettes - a smart way to separate
business and play as most people do with their wardrobes. And
in the Essentials Collections there are also time-saving
dual-purpose products that work for both lip and cheek - or even as
Each season a new colour collection will be launched, but don't
expect anything extreme or fashiony. There'll be no yellow lipstick
or hot pink eyeliner, because this is make-up that's about looking
fresh and well ... just nice. (nice; a much underused word in
The packaging is pretty in pink and gold, the make-up bags are
Aerin's signature pink and white ikat print and all the products
have a subtle whiff of rose.
However, these beauty products are just the beginning of Aerin's
lifestyle brand, which will soon stretch to candles, fabric,
table-top accessories, sunglasses, jewellery, shoes and... who
knows maybe even clothes.
PS The Rose Lip Conditioner is a winner.
Available exclusively at Harrods