Next week, the World Land Trust sets all of us a challenge… to
raise £100,000 in just 5 days.
The charity, whose aim is to protect some of the world's most
precious habitats, is throwing down the gauntlet to each and
everyone one of us, during The Big Give Christmas challenge. If the
public online donations reach that £100,000 tally by 9th
December, then that figure will be matched by a combination of
World Land Trust supporters (who have already pledged £50,000) and
The Big Give who will match the public online donations.
And if that whopping amount of £200,000 is raised, it will be
enough to buy and protect 2000 acres of pristine forest in
critically threatened areas (including Ecuador, Guatemala, Colombia
and Mexico), before land prices escalate any higher.
World Land Trust patron Sir David Attenborough says, "I have been
immensely lucky that my professional work has taken me to all
corners of the world where I have been able to see first hand some
of the rarest and most spectacular wildlife on earth. But the fate
of these creatures which share our planet lies entirely at the
hands of mankind - it is within our power to protect them or watch
them become extinct. Let us choose the first route."
between 5-9 December and your donation will be matched
For more information about The Big Give go to:
Photograph: Jessica Stewart