Leonine entrepreneur Inge Theron is at it again.
When I first met Inge eight years ago, she had a successful PR
company, which she soon sold. Next was boardgames, and knowing that
A-List movie stars prefer to stay in for paparazzi-free game nights
(her cousin is Charlize Theron), Inge updated an old parlour
game to create Hollywood Dominos. It became 'a thing' with parties,
charity events and then the company was sold to Hasbro. At this
point, what started as a fun idea became an emotional and physical
burnout for Inge.
So she took a year out, and spa'd her socks off. She padded
around the world combining down-dog and massage, which soon lead to
Inge becoming the Financial Times' undercover Spa Junkie. Four
years later having been stroked by the best, pummelled by the
worst, and with a wealth of health knowledge Inge has created her
own facial method.
"It's about taking your face to the gym," explains Theron of
Face Gym. "You go to Soul Cycle or Barry's Bootcamp a few
times a week, so why not exercise your face muscles too?"
Face Gym sits by the ground floor beauty hall in Selfridges where
30 minute signature facials (sensibly priced at £35) follow the
steps of a full body work out - with warm-up, cardio, strength and
cool down moments. The slapping, kneading, stroking movements
from my therapist (the excellent Louise), are firm enough to tone
and lift the muscles using oils, a masque and Frankincense facial
mist developed for Face Gym by Alexandra Soveral.
Increase your workout with add-ons - maybe a bit of mouth work?!
One for the brave, as your therapist sticks her mitts in your mouth
and massages your face from inside. Or add radio frequency face
sculpting, laser skin resurfacing, or micro-current stimulation for
an instant brow lift. (During my facial, I looked in the mirror
after one side had been worked on - and blow me down I looked like
I was cocking an eyebrow).
Face Gym has backing from Net-a-Porter, support of Selfridges
and Autumn fashion week collaborations with Charlotte Tilbury
Make-Up. It seems like time-out was just what Inge Theron needed to
Face Gym offered all Vanity Fair A-List subscribers the
chance to win a skin consultation with Face Gym founder Inge
Theron, a bespoke Face Gym Facial Workout and Face Gym skincare
products (prize worth approx. £500). Don't miss out on future
offers, sign up to the A-List.